One of the big issues survey research faces is that the contexts in which questions are asked often bear no resemblance to the context someone reaches a decision in. I want to know if the panel think gamification can solve this, and what needs to happen for it to work.
Games and research have a lot in common - because at their heart they are about problem solving. The main difference is surveys make no attempt at trying to engage the respondent and typically result in a boring experience for the respondent - which is why a 'good' survey is typically a short one. Perhaps instead of asking if gamifying surveys will deter a certain audience, we should actually be asking do non-gamified ...more »
Surveys have straightliners; qual groups have professional respondents; what do the panel think gamification's nemesis will be?
Is the study of gamification and it's application really a study in human engagement? Whether looking at Bartle's player types, Wu's player behavoiurs or other groupings and studies of how to get people to play, it seems that this is all a study of engagement. Almost a codificaiton of the very principles of what drives the consumer market. If so this should become a pillar of market research or at the very least "player ...more »
I'd ask you to watch Gabe Zichermann's Google Tech Talk - from 8:00 min to 8:40 - to understand my question: When Gabe says "parents and teachers got involved" - I can't help but hearing "researchers got involved". In other words, my question is: How do we avoid the edutainment trap? Applying game mechanics is one thing - applying them in a way that actually works however, ...more »
From the research buyers' perspective, should gamification be viewed as an alternative way to get to the same insights or a new way to get to different insights? In other words, where does the value lie.
Hi, I was wondering which software would be used for creating games/animations for gamification- would flash Actionscript be used?
Thanks, Jon Hodge (working in the videogame industry)
Will it be to used to augment traditional research, or will it be used to derive organic insights?
Base assumption: Social Media data is valid data
Which types of research objective lend themselves best to a game-based research design....and why...?