gamification

gamification

Is gamification really a codification of engagement?

Is the study of gamification and it's application really a study in human engagement? Whether looking at Bartle's player types, Wu's player behavoiurs or other groupings and studies of how to get people to play, it seems that this is all a study of engagement. Almost a codificaiton of the very principles of what drives the consumer market. If so this should become a pillar of market research or at the very least "player ...more »

Submitted by (@caurijaye)

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gamification

Does gamification reflect how people really behave?

I am a newbie to the debate on gamification, so apologies if this is an old hat topic. I'm wondering if as the level of gamification increases on a study, you run the risk of getting different results as people start playing roles. Usually when I play a (video) game, I take more risks than I normally would, am more inquisitive, more willing to deviate from the norm. So would a game where I wasn't investing real time ...more »

Submitted by (@andy.buckley)

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Scalability and stickiness

Profitable games have two key ingredients: they are scalable (low marginal cost to support additional players) and sticky (those players play long enough to provide value to other players in the form of an active community). In a research context, how do you simultaneously solve for both?

Submitted by (@jasonanderson)

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Are surveys just really bad games?

Games and research have a lot in common - because at their heart they are about problem solving. The main difference is surveys make no attempt at trying to engage the respondent and typically result in a boring experience for the respondent - which is why a 'good' survey is typically a short one. Perhaps instead of asking if gamifying surveys will deter a certain audience, we should actually be asking do non-gamified ...more »

Submitted by (@peterharrison)

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Good qual already got game!

The term "gamification" seems to appear most often in the context of boring survey experiences. Quant providers seeking to liberate themselves and their participants from this drudgery might benefit from partnering with good qualitative research designers. We've had to make our research engaging, intriguing, challenging, and rewarding (in more ways than money) for a long time -- for participants as well as clients ...more »

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Is gamification in danger of becoming generic?

Is the rapid rise to stardom of 'gamification' (disregarding the fact that it's been used as an engagement mechanic for many years) likely to result in it becoming all too generic? I see a world where it is a) used by many, b) understood by few, and, as a result, c) lacking in any real impact in terms of deep, sustained engagement.

Submitted by (@stephen)

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Economics of gamification in a "better, quicker, cheaper" world

Let's take resistance to change, norms, etc, aside for a moment and focus on the pure economics of gamification. As research vendors, we're asked to produce better, quicker, cheaper research. Programming a survey can be done in minutes/hours at a low cost. Producing a good game can cost millions and take years in the making (which sometimes ends up with massive commercial failures...). What kind of costs are we talking ...more »

Submitted by (@olivierdegaudemar)

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