Is the study of gamification and it's application really a study in human engagement? Whether looking at Bartle's player types, Wu's player behavoiurs or other groupings and studies of how to get people to play, it seems that this is all a study of engagement. Almost a codificaiton of the very principles of what drives the consumer market. If so this should become a pillar of market research or at the very least "player type" should become a staple of demographic studies.
Voting on Ideas
Vote for your favorite ideas by clicking on the up arrow.To undo an upvote, simply click the arrow again. This second click removes your vote.