gamification

Good qual already got game!

The term "gamification" seems to appear most often in the context of boring survey experiences. Quant providers seeking to liberate themselves and their participants from this drudgery might benefit from partnering with good qualitative research designers. We've had to make our research engaging, intriguing, challenging, and rewarding (in more ways than money) for a long time -- for participants as well as clients -- and have found lots of ways to do just that. Suggestion #1: Focus as much or more on the user experience as you do on "data collection." Thoughts?

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Idea No. 24